Marketers may just get the holiday gift they want most: increased sales.
Total U.S. advertising spend is expected to increase 2.7% to $152.1 billion in 2012, according to a forecast conducted by research firm Strategy Analytics. A Strategy Analytics statement described the jump as "significant improvement."
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
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