Ford

Ford to debut SUV via Zynga game

Ford to debut SUV via Zynga game

By

Automotive manufacturer Ford Motor Co. will unveil the 2013 Ford Escape on Nov. 15 via social game developer Zynga's "Words With Friends" game. Ford is working with its ad agency Team Detroit on the initiative.

Marketers should plan Google+ strategy earlier rather than later

By

Marketers want to know how they can use Google+, the technology giant's latest stab at a social network. Of course, many aren't sure, simply because Google has only made the platform available to a small number of people. So give Ford Motor Co. credit for preparing its Google+ strategy before the network is even available to the general public

Ford targets black women in Focus campaign

By

Ford Motor Co. launched a national campaign promoting the 2012 Ford Focus to black women on April 11. The "Inner Child" effort campaign features digital, TV and radio components and collects consumer data for remarketing. The campaign was created by The UniWorld Group, Ford's African-American advertising AOR since 1986.

New technology at heart of Ford integrated campaign for 2011 Edge

New technology at heart of Ford integrated campaign for 2011 Edge

By

Ford is driving potential buyers to its website to learn more about its 'MyFord Touch' technology in an integrated marketing campaign promoting the 2011 Edge sports utility vehicle. The effort is leveraging direct mail, e-mail, TV, print, online, out-of-home advertising and social media.

Sign up to our newsletters

Latest Jobs:


Company of the Week


Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

Featured Listings

Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...