Ford Selects Aprimo Marketing

Share this article:
The Ford Motor Co.'s global marketing group announced yesterday that it has selected Aprimo Marketing to help better plan, track and manage its resources and to better identify and deliver return on investment on its marketing investment.


Aprimo Marketing, an enterprise marketing management software vendor, is a Web-based platform that enables marketers to manage services including direct and e-mail marketing, sales leads, events, finances, Web responses, marketing communications and planning.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.