Ford Selects Aprimo Marketing

Share this article:
The Ford Motor Co.'s global marketing group announced yesterday that it has selected Aprimo Marketing to help better plan, track and manage its resources and to better identify and deliver return on investment on its marketing investment.


Aprimo Marketing, an enterprise marketing management software vendor, is a Web-based platform that enables marketers to manage services including direct and e-mail marketing, sales leads, events, finances, Web responses, marketing communications and planning.


Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Introduces Predictive Marketing Suite

MeritDirect Introduces Predictive Marketing Suite

New solutions include next logical product and customer lookalike modeling. The long-time direct marketing player announces it will open a San Jose office in September.

App of the Week: Refresh

App of the Week: Refresh

Cool or creepy? Refresh provides data that aims to help marketers and salespeople spark relevant in-person customer conversations.

Data Helps Wyndham Hotel Group Deliver a Five-Star Experience

Data Helps Wyndham Hotel Group Deliver a Five-Star ...

The hotel company relies on technology to ensure that its rates and inventory are in sync across platforms.