Ford, Dealers Set to Launch Car Site
The announcement came one day after Amazon.com began offering car sales on its Web site. The news indicates that online car sales may become the next virtual battleground as auto manufacturers such as Ford race independent sites such as Amazon to the market. General Motors also is partnering with its dealers and plans to launch a site in the near future.
Manufacturers are hampered by state restrictions, however. FordDirect will be run by an independent team and will be jointly owned by Ford and its dealers.
The site is expected to be operational in California next month and will be national next year.