Forbes, Publisher and DM Innovator, Dies

Share this article:
J. Wendell Forbes, a magazine publisher and an innovator in the direct marketing industry, died July 7 in Danbury, CT. He was a longtime deputy publisher of Guideposts magazine and was among the first to use telemarketing to sell subscriptions some 40 years ago.


From 1948 to 1970, Forbes, a native of Western Canada, worked in circulation and direct mail for Time Inc., including stints as circulation director for Life magazine, administrator of the book publishing division and other posts. From 1973-74, he served as manager of direct response advertising for Young & Rubicam International.


In 1964 Forbes served as chairman of the board of the Direct Mail Advertising Association, which was later renamed the Direct Marketing Association. He also won the DMA Circulation Council's Circulation Hall of Fame Award in 1998; the Silver Apple Award from the Direct Marketing Club of New York in 1989; and the Lee C. Williams Award Memorial Award for his contributions to periodical publishing circulation in 1991. In 1995 he was named to the DMA Hall of Fame.


Memorial Services are scheduled for Friday, Aug. 6, at First Congressional Church in Ridgefield, CT. In Lieu of flowers, contributions can be made to the First Congressional Church-Adult Education Fund; Main St., Ridgefield, CT, 06877.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.