Forbes, Publisher and DM Innovator, Dies

Share this article:
J. Wendell Forbes, a magazine publisher and an innovator in the direct marketing industry, died July 7 in Danbury, CT. He was a longtime deputy publisher of Guideposts magazine and was among the first to use telemarketing to sell subscriptions some 40 years ago.

From 1948 to 1970, Forbes, a native of Western Canada, worked in circulation and direct mail for Time Inc., including stints as circulation director for Life magazine, administrator of the book publishing division and other posts. From 1973-74, he served as manager of direct response advertising for Young & Rubicam International.

In 1964 Forbes served as chairman of the board of the Direct Mail Advertising Association, which was later renamed the Direct Marketing Association. He also won the DMA Circulation Council's Circulation Hall of Fame Award in 1998; the Silver Apple Award from the Direct Marketing Club of New York in 1989; and the Lee C. Williams Award Memorial Award for his contributions to periodical publishing circulation in 1991. In 1995 he was named to the DMA Hall of Fame.

Memorial Services are scheduled for Friday, Aug. 6, at First Congressional Church in Ridgefield, CT. In Lieu of flowers, contributions can be made to the First Congressional Church-Adult Education Fund; Main St., Ridgefield, CT, 06877.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

B2B Marketers Can Now Self-Serve Ads on Facebook Exchange

B2B Marketers Can Now Self-Serve Ads on Facebook ...

Sitescout's new integration with FBX opens up access to any size marketer, minus campaign spend minimums, according to the RTB company.

Day Two at DMA2014

Day Two at DMA2014

It was awards day in San Diego, with Teradata's Lisa Arthur being named Marketer of the Year, and Google Japan being feted for its direct mail prowess.

Today's Forecast: Chilly With a 10 Percent Lift in Parka Sales

Today's Forecast: Chilly With a 10 Percent Lift ...

The Weather Company launches a website offering marketers free advice on how to take advantage of shifts in the weather.