Forbes Media appoints Consuegra CMO

Forbes Media announced it has named Jorge Consuegra CMO, a new position. Consuegra was previously SVP at Western Union and led the US product management team.

Forbes' recently-appointed CEO Mike Perlis told Direct Marketing News that Consuegra's background aligns well with the new role, and his appointment represents the brand's intention to “walk the talk” given its focus on the C-suite and CMOs in particular.

“We're walking the talk” by tapping a CMO for the Forbes Media brand, Perlis said. “We've created a community around CMOs, including our annual CMO conference and deep multimedia archive.” He added, “I've known and worked with Jorge in the past, and he's a consummate professional. We're thrilled to have him join the team.”

Prior to Western Union, Consuegra was VP of international marketing at Yahoo, and before that, director of marketing for promotions and sponsorships at Pepsi Cola International.

Forbes Media manages the Forbes publications, as well as the Forbes.com network of sites and RealClearPolitics.com and its associated portals.