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Marketing Needs Internal Engagement, Too

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Can the Man of Steel Beat an Iron-Strong Franchise?

3 Effective Ways to Make E-Commerce More Engaging

January 17, 2000

Forbes 2000 Debuts E-Mail Campaign

Steve Forbes is launching an opt-in video-based e-mail campaign, it was announced Friday. The message features rich graphics and motion video, including footage of Forbes delivering a statement on taxation and a request for campaign donations. Links in the message point to the Steve Forbes 2000 campaign Web site, where donations can be processed immediately online, as well as links to further details on campaign issues. ECommercial.com, Aliso Viejo, CA, will manage the initiative.