Fora.tv taps Winstar to develop interactive ad platform

Share this article:
Fora.tv taps Winstar to develop interactive ad platform
Fora.tv taps Winstar to develop interactive ad platform

According to Brian Gruber, founder, president and CEO of Fora.tv, Winstar will sell straight ad buys, typical banner ads and exclusive channel sponsorships. Among these, Pfizer sponsors its health and wellness channel and Chevron sponsors its energy channel.

“This is a unique opportunity for advertisers,” Gruber said. “Instead of buying advertising, they're buying a platform where they can advertise and own content and discussions in their sponsored content areas.”

Gruber added that the partnership will allow Fora.tv to deliver a more sophisticated metrics package to advertisers. “We are able to show how many views there are per program, ads on the front page, as well as the channel,” Gruber said, “and deliver a complete view as to where the traffic is.”

Fora.tv generates its content through an international network of content providers such as C-SPAN and the Aspen Institute.

“Advertisers come to us because we offer an elite, trusted environment where all content is added through institutions that deliver it directly to us,” Gruber said. “We chose Winstar because they have a terrific team of salespeople who are focused on selling to high-value demographic audiences,” Gruber said.

Winstar has also created customized ad platforms for the Associated Press and Zagat Survey.

San Francisco, CA-based Fora.tv houses more than 2,000 long-form videos on political, business, technological and cultural issues.

 

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches

Campaign Comes to the States

Campaign Comes to the States

DMN's UK-based sister publication launches Campaign US