FootSmart Picks Experian Database Solution
FootSmart is a direct retailer of foot and lower body healthcare products.
Totalvue Express will provide Benchmark Brands with customer lifetime value and market segmentation as well as highlight upsell and cross-sell opportunities. The relational database integrates data across multiple channels and links matching customer records through Experian's Truvue Customer Data Integration technology. Totalvue Express supports e-mail marketing, list rental, data enhancement and list processing services.
Benchmark Brands also plans to use the database to identify new markets for expansion.
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