FootSmart Picks Experian Database Solution

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Experian, Costa Mesa, CA, said yesterday that Benchmark Brands selected its Totalvue Express database solution to manage the marketing information for its FootSmart catalog title.


FootSmart is a direct retailer of foot and lower body healthcare products.


Totalvue Express will provide Benchmark Brands with customer lifetime value and market segmentation as well as highlight upsell and cross-sell opportunities. The relational database integrates data across multiple channels and links matching customer records through Experian's Truvue Customer Data Integration technology. Totalvue Express supports e-mail marketing, list rental, data enhancement and list processing services.


Benchmark Brands also plans to use the database to identify new markets for expansion.


Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


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