Footlocker.com launches PIP targeting e-commerce buyers

Share this article:

Footlocker.com launched a package insert program on March 18 through manager Zed Marketing Group.

The program targets consumers who order from the footwear company's e-commerce site. Equally split between female and male segments, these consumers spend an average of $100 on athletic footwear and apparel. Most are 12- to 30-years old. Buyers' average household income is $60,000.

Approximately 725,000 packages are sent each year. Pricing begins at $75/M.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings