Footlocker acquires catalog, Internet retailer CCS

Share this article:

Foot Locker Inc. has signed a definitive agreement to purchase Delia's Inc.'s direct-to-consumer business, CCS, for $102 million in cash.

Delia's CCS sells skateboard footwear, apparel and accessories through catalogs and e-commerce. The brand's revenues are expected to exceed $80 million in 2009. The target customer of CCS is a teenaged boy who is an active skateboarder.  

Foot Locker believes that expanding its "offerings in the skateboard category will allow the company to broaden its appeal to the teenaged male, providing an exciting growth opportunity for the company," said Matthew D. Serra, chairman and CEO of Foot Locker, in a statement. "The combination of the highly regarded CCS management team and our well-run Footlocker.com/Eastbay operation is expected to provide significant benefits to both businesses."

Eastbay is a catalog and Internet retailer of athletic footwear, apparel and sports equipment, primarily to high school and college athletes.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

7 Ways to Take Your Marketing Strategy to the Big Leagues

7 Ways to Take Your Marketing Strategy to ...

A game-winning omnichannel strategy must be seamless, synchronous, and symbiotic.

Pet World's Multichannel Marketing Is a Whole Other Animal

Pet World's Multichannel Marketing Is a Whole Other ...

The family owned pet store redesigns its website to bring the in-store experience online.

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.