Football

5 Things Marketers Can Learn from Tim Tebow

5 Things Marketers Can Learn from Tim Tebow

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The Philadelphia Eagles quarterback knows a thing or two about staying relevant and proving one's worth.

PEMCO Wins With Help From the 12th Man

PEMCO Wins With Help From the 12th Man

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The insurance company gets into fan engagement beast mode.

Hall of Famer Steve Young's Marketing Words of Wisdom

Hall of Famer Steve Young's Marketing Words of Wisdom

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Read the former San Francisco 49ers quarterback's advice right before your next team meeting for the ultimate marketing pep talk.

5 Ways to Deflate Your Marketing Strategy

5 Ways to Deflate Your Marketing Strategy

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Clearly, having a siloed organization didn't work for the New England Patriots.

The Secret to Loyalty, According to a Packers Fan

The Secret to Loyalty, According to a Packers Fan

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To quote Vince Lombardi: "The greatest accomplishment is not in never falling, but in rising again after you fall."

6 Marketing Lessons From the Packers-Cowboys Game

6 Marketing Lessons From the Packers-Cowboys Game

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Because who doesn't want to relive Sunday's madness all over again?

What Richard Sherman Can Teach Us About Brand Marketing

What Richard Sherman Can Teach Us About Brand Marketing

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See how the Seattle Seahawks cornerback recovered his brand after a controversial interview caused a social media whirlwind.

Aaron Rodgers and Chris Paul - State Farm's MVPs

Aaron Rodgers and Chris Paul - State Farm's MVPs

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In a way, marketing is a lot like football, and State Farm drafts athletes based on company values.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...