March 23, 2000
Foodtrader.com Names Turkel Schwartz & Partners Agency of Record
Turkel Schwartz & Partners, Miami, was named agency of record for Foodtrader.com, Miami, an online marketplace for the agricultural food industry. The agency's first assignment is to create a comprehensive brand identity to build awareness and increase membership in Foodtrader's "virtual world market."
Foodtrader.com members have instant access to more than 3,600 products in 37 food categories ranging from conventional items to exotic fare.