Food

Does M&M's or REESE'S Win the Real Candy Crush?

Does M&M's or REESE'S Win the Real Candy Crush?

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In a battle of the taste buds, there's no clear winner between Hershey's-owned REESE'S and Mars-owned M&M's.

Kraft's Cool Digital Campaign is Anything But Cheesy

Kraft's Cool Digital Campaign is Anything But Cheesy

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Kraft Macaroni & Cheese's "Dinner, Not Art" initiative has one aim in mind: to help people create lovely macaroni art without putting a single noodle to waste.

The pudding that saved mankind

The pudding that saved mankind

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JELL-O offers Mayan gods JELLO-Pudding in apocalypse-themed campaign

Ortega promotes spicy Mexican makeovers

Ortega promotes spicy Mexican makeovers

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Ortega's Mex-Over campaign played on the idea of makeovers and drove a 477% spike on Twitter.

Londoners barter tweets for Kellogg's savory treats

Londoners barter tweets for Kellogg's savory treats

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Playing off the term "social currency," Kellogg's opened a pop-up store in London's Soho neighborhood dubbed The Tweet Shop.

Allrecipes.com leverages Pinterest to get allemails

Allrecipes.com leverages Pinterest to get allemails

Digital recipe index Allrecipes.com teamed up with Better Homes and Gardens and Campbell's in an aesthetically-pleasing "Best Thanksgiving Ever" Pinterest contest.

ConAgra's engaging party campaign lets moms wear the Chef Boyardee hat

ConAgra's engaging party campaign lets moms wear the Chef Boyardee hat

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Chef Boyardee combined event marketing and social recommendations to build brand advocacy among digitally active moms.

Getting cheesy with the 40 under 40

Getting cheesy with the 40 under 40

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It's a burning question: If you were a cheese, what kind of cheese would you be?

Oreo's twisted ways to enjoy the cookie

Oreo's twisted ways to enjoy the cookie

In August Oreo reached the halfway mark of its 100-day Oreo Daily Twist campaign, which portrays historic and current events from the perspective of America's favorite cookie.

Little Caesars tops campaign with reverse psychology

Little Caesars tops campaign with reverse psychology

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Pizza chain Little Caesars enlisted its new AOR to deliver a saucy integrated campaign that instructs customers not to do exactly what the brand does want them to do.

General Mills' Fiber One promo campaign takes on Pinterest

General Mills' Fiber One promo campaign takes on Pinterest

General Mills encouraged mothers to pin their snack ideas onto the Fiber One-sponsored Pinterest board.

Giant specialty supermarket chains attract similar consumers on different marketing levels

Giant specialty supermarket chains attract similar consumers on different marketing levels

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We rate Whole Foods vs. Trader Joe's: Which brand has its marketing shelves fully stocked?

Tony's Pizza uses digital aspects for national audience

Tony's Pizza uses digital aspects for national audience

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Tony's Pizza launched a regional marketing campaign around its square-shaped pizza. The campaign is designed to eventually expand to a national audience via social media and mobile aspects.

CMO's marketing strategy bears fruit

CMO's marketing strategy bears fruit

After working with fast-food companies earlier in his career, Steve Thomas is now trying a healthier approach. Or at least one with more fruit.

Fisher Nuts aims for home run

Fisher Nuts aims for home run

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In a pitch to make Illinois-based Fisher Nuts the snack of choice at baseball stadiums, the brand launched a season-long sweepstakes.

Restaurants optimize rewards programs to gain customer data and boost loyalty

Restaurants optimize rewards programs to gain customer data and boost loyalty

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Numerous restaurant chains have launched or expanded their loyalty programs in recent months to drill deeper into customer data.

Applebee's names CP+B as its AOR

Applebee's names CP+B as its AOR

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Applebee's Neighborhood Bar & Grill named Boulder, Colo.-based interactive agency Crispin Porter + Bogusky (CP+B) as its U.S. creative agency of record, shifting its business from its previous AOR McCann Erickson, New York, Applebee's representative Nancy Mays told Direct Marketing News on March 1.

Pizza heavyweights build brand affinity and vie for customer loyalty

Pizza heavyweights build brand affinity and vie for customer loyalty

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No matter how you slice it, the experience of ordering and consuming a pizza should be fun, fast, easy and, of course, tasty. How do Domino's Pizza and Pizza Hut rate?

Restaurants drive consumers to dine out with calculated email coupons

Restaurants drive consumers to dine out with calculated email coupons

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When Pei Wei Asian Diner introduced the Caramel Chicken entrée, the Chinese food chain took advantage of the occasion to beef up its email database. Pei Wei, which is owned by P.F. Chang's China Bistro, worked with email provider ExactTarget to create a multichannel campaign centered on email to help spread the word.

McDonald's prompts parents to spend more time with kids

McDonald's prompts parents to spend more time with kids

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Striking a good work/life balance can be tough, which is why McDonald's Arabia enlisted Leo Burnett Dubai to spearhead "Family Time Forever." The campaign positions the chain as a family restaurant and aims to remind parents about the importance of spending quality time with their children.

Q&A: Tim Anderson, SVP of retail and foodservice, Challenge Dairy

Q&A: Tim Anderson, SVP of retail and foodservice, Challenge Dairy

Tim Anderson, SVP of retail and foodservice, Challenge Dairy, on the company's use of engaging, interactive marketing.

Moms: 'It's YoCrunch time'

Moms: 'It's YoCrunch time'

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YoCrunch's first integrated marketing campaign has moms in its cross-hairs.

Beyond Facebook and Twitter: PepsiCo understands on- and off-line social networking

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PepsiCo CEO Indra Nooyi delivered the keynote at BlogHer 2011, a women's blogger conference, on August 6 in San Diego. I briefly spoke with Jamie Stein, director of digital initiatives for PepsiCo, about why the food and beverage company is making its third appearance at the annual event and why Pepsi is committed to digital, female-driven brand initiatives.

Tasti D-Lite selects Engage121 as its social CRM platform provider

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Frozen dessert company Tasti D-Lite has selected Engage121 as its social CRM platform provider as the company expands globally.

Suburban happy hour kings cultivate new customer relationship strategies

Suburban happy hour kings cultivate new customer relationship strategies

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Direct marketing plays a major role in the consumer outreach efforts of competitive brands Chili's and TGI Friday's.

UFood hires Castle Group for social media, retail expansion

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UFood Restaurant Group, a franchisor and operator of healthy alternative food service restaurants, has hired PR and events marketing firm The Castle Group as its first marketing agency. The firm will help UFood launch its first social media initiatives and grow its businesses in the US military community.

Jamba Juice launches "Feel good" integrated effort

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Hoping to add a little joy to consumers' lives during the recession, Jamba Juice debuted the "Fall feel good moments" campaign on October 5. The integrated initiative ties to the brand's core message of "making people feel good" by giving them vouchers for various services, including coupons for products, tickets for subway rides and an umbrella for a rainy day.

Food Network expands borders, rate base and campaign

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Food Network brand continued its multichannel outreach efforts this week, launching a Food Network Canada mobile app for Blackberry and announcing another rate base hike for its eponymous magazine. With its January/February 2010 issue, Food Network Magazine will increase its rate base to 1 million copies. The glossy, published in partnership with Hearst Magazines, officially launched last month with a rate base of 400,000.

Qdoba adds mobile to loyalty efforts

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A group of 26 Qdoba stores, all owned by Aztec Partners LLC, is expanding its customer loyalty program into the mobile realm with a feature called Qdoba Mobile Rewards. The Mexican chain teamed with mobile loyalty company Tetherball to create the new program. Qdoba Mobile Rewards, which works in conjunction with the chain's existing, "QCard" program, offers rewards, coupons and special notifications to consumers through their phones when they opt in.

Sonny's Bar-B-Q taps Engauge to invigorate brand, boost online presence

Sonny's Bar-B-Q taps Engauge to invigorate brand, boost online presence

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Sonny's Real Pit Bar-B-Q has signed Engauge as its new agency of record, replacing seven-year incumbent AdPartners Inc.

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