Food

Hoping to add a little joy to consumers' lives during the recession, Jamba Juice debuted the "Fall feel good moments" campaign on October 5. The integrated initiative ties to the brand's core message of "making people feel good" by giving them vouchers for various services, including coupons for products, tickets for subway rides and an umbrella for a rainy day.

Food Network brand continued its multichannel outreach efforts this week, launching a Food Network Canada mobile app for Blackberry and announcing another rate base hike for its eponymous magazine. With its January/February 2010 issue, Food Network Magazine will increase its rate base to 1 million copies. The glossy, published in partnership with Hearst Magazines, officially launched last month with a rate base of 400,000.

A group of 26 Qdoba stores, all owned by Aztec Partners LLC, is expanding its customer loyalty program into the mobile realm with a feature called Qdoba Mobile Rewards. The Mexican chain teamed with mobile loyalty company Tetherball to create the new program. Qdoba Mobile Rewards, which works in conjunction with the chain's existing, "QCard" program, offers rewards, coupons and special notifications to consumers through their phones when they opt in.

Sonny's Real Pit Bar-B-Q has signed Engauge as its new agency of record, replacing seven-year incumbent AdPartners Inc.

Food service management company Compass Group is working with First Data to roll out a new, tiered loyalty program nationwide. The two companies have been working together on payment and loyalty programs since February 2007. This year, they are rolling out ZipThru Rewards to Compass Group's corporate cafés and dining centers nationwide.

Meredith is launching a new magazine, Mixing Bowl, as an extension of its nascent social media site of the same name. MixingBowl.com, an online community focused on cooking and other food topics, soft-launched in February with invites to known online "mavens" in the space. The site, part of The Meredith Women's Network, now has 19,000 registered members and expects 180,000 unique visitors this month.