Food Service Provider Launches Student Loyalty Card

Share this article:
College dinning services company Aramark introduced a loyalty card yesterday that allows students to earn points for all on-campus dining purchases.


The program, called Jam, allows users to redeem points for items like brand name sporting goods, electronics, fashion accessories and gift cards.


Students will also be encouraged to donate points to America's Second Harvest, a nationwide hunger relief organization.


Jam is being introduced at six universities: East Carolina University, The George Washington University, Grand Valley State University, Indiana University of Pennsylvania, University of South Florida and the University of Pennsylvania.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Acxiom East?

Acxiom East?

Ogilvy & Mather launches OgilvyAmp, a think tank for data-driven marketers headed by expatriates from Little Rock's best-known data company.

Epicor to Acquire Analytics Provider QuantiSense

Epicor to Acquire Analytics Provider QuantiSense

Retail solutions provider seeks to up its data analytics game for large and midsized retailers.

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data ...

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.