Food Network Magazine will increase its rate base to 900,000 this October, following an official launch at a rate base of 400,000 in June. The Hearst title ran two test issues last October and in January, with rate bases of 300,000 and 400,000 copies, respectively. A multiplatform marketing campaign that included direct mail, e-mail and TV spots on the Food Network led to a 70% sell-through of the first test issue, encouraging an official launch.