Food mascots say: 'Eat me'

Share this article:
Food mascots say: 'Eat me'
Food mascots say: 'Eat me'

Some anthropomorphic brand mascots are cute. Take the iconic Tony the Tiger and his highly quotable Frosted Flakes catchphrase, “They're Grrrrreat!” Then there are the food mascots that seem to be so taken with their own deliciousness that they happily offer themselves up for the slaughter. The jolly cartoon turkey on the packaging of Koch's Turkey Farm brand Lil' Gobblers Turkey Bites seems a little too happy, considering he's advocating the consumption of turkey nuggets.

I also doubt that it's “every egg's dream” to be made into part of an Egg McMuffin, as this billboard from Leo Burnett Worldwide would imply. And these print Thai ads for Rachachuros Seasoning, created by Far East DDB Bangkok, depict chicken and duck carcasses making come-hither eyes at the camera, like nude models at a sexy photo shoot. The California Raisins spots from the 1980s are another good example. The raisins are adorable – and super cool in their sunglasses – but also suicidal.

These talking sausages could not be creepier. Created as one in a series of shorts for the British Food Standards Agency to promote healthier eating, a fried sausage with a face has a chat with a grilled sausage, opining “Oooh, I feel so fat. Why didn't they grill me like you?”

Of course there are cases of the converse, like Chik-fil-A's “Eat Mor Chikin” campaign in which cows encourage consumers to “take a vacashun frum beef.” The initiative launched back in the early 2000s with a direct push supported by outdoor, in-store and targeted direct mail – and the cows are still at it. They even have their own Twitter feed now. On Tuesday the cows tweeted: “Weer thankful 4 supportrz of cowkind. And chikin eaterz. And reely thankful 4 pepul who r both.”

Other examples of anthropomorphic animals with a death wish:

  • Kellogg's Mini-Wheats: The Mini-Wheats take a steam bath in a bowl of milk.
  • Charlie the Tuna: Wise-talking Charlie is thrown off-course when he confuses “tunas with taste” with “tunas that taste good.”
  • Kool-Aid: The Kool-Aid Man generously gives of himself to some thirsty kids.

What's your favorite anthropomorphic food mascot? Leave a comment for us.

Happy Thanksgiving everyone!

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

What (Truly) Matters to Millennials

What (Truly) Matters to Millennials

A recent study reveals the things that millennials really care about—and what moves them to make a purchase.

The Long, Hard Road to Marketing Sophistication

The Long, Hard Road to Marketing Sophistication

If there are times when you feel like you're way behind on the customer journey, well, you probably are. But so is nearly everyone else.

What Top Marketers Read to Get Inspired

What Top Marketers Read to Get Inspired

DMN's 2014 40 Under 40 Award winners have a bevy of business books on their must-read lists.