Mobile Version / Subscribe / Back Issues / About Us / Contact Us / Advertise

 Food And Beverage

McDonald's prompts parents to spend more time with kids

January 01, 2012

Striking a good work/life balance can be tough, which is why McDonald's Arabia enlisted Leo Burnett Dubai to spearhead "Family Time Forever." The campaign positions the chain as a family restaurant and aims to remind parents about the importance of spending quality time with their children.
 

Taco Bell promotes MTV VMAs with 
QR codes on meal packages

December 01, 2011

Taco Bell teamed up with MTV Networks and mobile barcode developer Scanbuy to help customers "Feed The Beat" in the six weeks leading up to the channel's "Video Music Awards" show in August. Quick response (QR) codes printed on VMA-themed packaging, designed by Draftfcb, provided access to exclusive, sneak-peak music and video content on a mobile website.
 

Beyond Facebook and Twitter: PepsiCo understands on- and off-line social networking

August 09, 2011

PepsiCo CEO Indra Nooyi delivered the keynote at BlogHer 2011, a women's blogger conference, on August 6 in San Diego. I briefly spoke with Jamie Stein, director of digital initiatives for PepsiCo, about why the food and beverage company is making its third appearance at the annual event and why Pepsi is committed to digital, female-driven brand initiatives.
 

Coca-Cola names Lewis marketing SVP

July 18, 2011

The Coca-Cola Co. has appointed Allison Lewis SVP of marketing for Coca-Cola North America. She will replace Beatriz Perez, who was named Coca-Cola's chief sustainability officer on July 1.
 

June credit spending increases 8.8%: report

July 12, 2011

The amount of money spent at US merchant locations increased by 8.8% in June, compared with the prior year, according to First Data Corp.'s SpendTrend analysis for the month. The report measured credit, signature debit, PIN debit, EBT cards and checks spending.
 

Tasti D-Lite selects Engage121 as its social CRM platform provider

June 29, 2011

Frozen dessert company Tasti D-Lite has selected Engage121 as its social CRM platform provider as the company expands globally.
 

TGI Friday's revamps 'Give Me More Stripes' rewards

March 29, 2011

TGI Friday's relaunched its "Give Me More Stripes" loyalty program on March 29. The revamped program allows consumers to create accounts via text message and on interactive touch screens at restaurants, in addition to already-established online electronic forms and in-store paper applications.
 

Heineken names Lysyj CMO

February 04, 2011

Heineken USA has named Lesya Lysyj CMO, effective February 28. She will be responsible for developing long-term marketing strategies for the Heineken USA beer portfolio and overseeing all marketing and social media initiatives.
 

Carl's Jr., Hardee's launch GPS-based mobile app and rewards program

December 28, 2010

CKE Restaurants launched a GPS-enabled loyalty program on December 28 that rewards consumers for checking in at its Carl's Jr. and Hardee's locations.
 

Digital coupon campaign drives loyalty, new acquisitions at Newk's

December 20, 2010

Chris Newcomb, owner of Newk's Express Cafe, a 30-store Southern restaurant chain that focuses on upscale quick-serve dining, knows that in the food business "people can throw a lot of marketing dollars at a lot of places."
 

UFood hires Castle Group for social media, retail expansion

December 06, 2010

UFood Restaurant Group, a franchisor and operator of healthy alternative food service restaurants, has hired PR and events marketing firm The Castle Group as its first marketing agency. The firm will help UFood launch its first social media initiatives and grow its businesses in the US military community.
 

Creative campaigns from ESPN, Fox Soccer Channel, Captain Morgan

July 21, 2010

ESPN take the Masters on the road; Fox Soccer promotes World Cup with gaming; Captain Morgan turns 375-ish
 

Bringing online and offline worlds together

June 18, 2010

More and more marketers are seizing the opportunity to integrate online and offline tactics in order to reach today's always-connected consumers and cater to their specific preferences.
 

Case Study: An integrated approach to lead generation

June 07, 2010

A Texas hamburger restaurant chain texts its way to a 214% ROI
 

Groups urge investigation of alcohol industry's online marketing

May 20, 2010

Two watchdog groups urged the Federal Trade Commission (FTC) to investage the alcohol industry's online marketing tactics and the impact on underage consumers.
 

DMNews talks with Tracy Marks, PR specialist for Garden Fresh Restaurants

April 05, 2010

Tracy Marks, PR specialist for Garden Fresh Restaurants, talks about the company's St. Patrick's Day blog contest to drive traffic and Twitter followers to its Sweet Tomatoes and Souplantation brands
 

Domino's 'Pizza turnaround' represents about-face in marketing and product

Steve Capp, chief creative officer, Unit7 March 01, 2010

There is something about the phrase "new and improved" that doesn't feel genuine. It gets about 170 million results on Google. Instead, level with people. That is what Domino's delivers with its new "Pizza Turnaround" ad campaign, and the message is on target.
 

Creative solutions from Backroads, Lego, Qdoba

January 18, 2010

Direct mail campaign from travel company Backroads, Lego's search effort with iCrossing, Qdoba uses mobile to drive loyalty
 

Domino's delivers with centralized database

Mary Elizabeth Hurn January 18, 2010

Pizza delivery dynamo Domino's has adjusted and evolved its CRM and list strategy for both direct mail and e-mail to address customers' preferences and their dynamic lifestyles.
 

Whole Foods debuts first Facebook app, promoting nonprofits

December 29, 2009

Whole Foods Market has launched its first Facebook application to promote its "This is my year to..." campaign, which launched December 28. The goal of the effort is to give back to three national non-profit food organizations during 2010.
 

Bob Evans chooses Brunner as AOR

November 06, 2009

Bob Evans Restaurants and Food Products has named Brunner its advertising agency of record. The multimillion dollar account was won following a competitive review. The incumbent agency was Chicago Creative Partnership.
 

Jamba Juice launches "Feel good" integrated effort

October 07, 2009

Hoping to add a little joy to consumers' lives during the recession, Jamba Juice debuted the "Fall feel good moments" campaign on October 5. The integrated initiative ties to the brand's core message of "making people feel good" by giving them vouchers for various services, including coupons for products, tickets for subway rides and an umbrella for a rainy day.
 

DMNews chats with Skip Weldon, VP of marketing at Friendly's

September 28, 2009

DMNews speaks with Skip Weldon, VP of marketing at Friendly's, about the restaurant's kid-friendly interactive campaign
 

Personal touch for loyalty

September 28, 2009

Food and beverage marketers add immediacy, relevance and personalization to spur consumer adoption of loyalty programs.
 

901 Silver Tequila launches interactive contest

September 03, 2009

901 Silver Tequila is asking consumers to brainstorm marketing or advertising campaigns, promotions, taglines and viral videos promoting the brand as part of its 901at901on901 contest. The effort, aided by St. Louis-based agency White Space, uses a video call to action that was launched at 9:01pm on September 1, to engage consumers with the brand.
 

Captain Morgan calls in MRM for new mobile campaign

August 27, 2009

Captain Morgan has launched a new digital effort with agency MRM Worldwide as part of the rum brand's multiagency "Calling all captains" campaign. MRM Worldwide created a customizable voicemail tool, which allows consumers to set up Captain Morgan-branded prank calls. From the Web site www.CallingAllCaptains.com, consumers can choose from three personas — the cute girl, the angry boyfriend or the unpaid bartender — to make the call.
 

Butterfinger brings back old slogan for social effort

July 23, 2009

After an eight-year hiatus, Nestle's Butterfinger brand is reintroducing the "Nobody better lay a finger on my Butterfinger" tagline through an online user-generated video contest.
 

Pourfect Dublin by Dialogue Ireland

July 22, 2009

In an effort to jumpstart tourism in a tough economy, Dublin Tourism tapped Dialogue Ireland to create a campaign that celebrates the 250th birthday of iconic Irish beer brand Guinness.
 

Heineken taps Euro RSCG as AOR

July 17, 2009

Euro RSCG will start work as the English-language AOR for Heineken on August 1. The agency will be managing strategy and creative for the Heineken brand franchise.
 

Qdoba adds mobile to loyalty efforts with rewards program

July 13, 2009

A group of 26 Qdoba stores, all owned by Aztec Partners LLC, is expanding its customer loyalty program into the mobile realm with Qdoba Mobile Rewards. The Mexican food chain teamed with mobile loyalty company Tetherball to create the on-the-go program.