Food And Beverage

Bob Evans chooses Brunner as AOR

Mary Elizabeth Hurn November 06, 2009

Bob Evans Restaurants and Food Products has named Brunner its advertising agency of record. The multimillion dollar account was won following a competitive review. The incumbent agency was Chicago Creative Partnership.

Jamba Juice launches "Feel good" integrated effort

Dianna Dilworth October 07, 2009

Hoping to add a little joy to consumers' lives during the recession, Jamba Juice debuted the "Fall feel good moments" campaign on October 5. The integrated initiative ties to the brand's core message of "making people feel good" by giving them vouchers for various services, including coupons for products, tickets for subway rides and an umbrella for a rainy day.

DMNews chats with Skip Weldon, VP of marketing at Friendly's

September 28, 2009

DMNews speaks with Skip Weldon, VP of marketing at Friendly's, about the restaurant's kid-friendly interactive campaign

Personal touch for loyalty

Carol Krol September 28, 2009

Food and beverage marketers add immediacy, relevance and personalization to spur consumer adoption of loyalty programs.

901 Silver Tequila launches interactive contest

Mary Elizabeth Hurn September 03, 2009

901 Silver Tequila is asking consumers to brainstorm marketing or advertising campaigns, promotions, taglines and viral videos promoting the brand as part of its 901at901on901 contest. The effort, aided by St. Louis-based agency White Space, uses a video call to action that was launched at 9:01pm on September 1, to engage consumers with the brand.

Captain Morgan calls in MRM for new mobile campaign

Lauren Bell August 27, 2009

Captain Morgan has launched a new digital effort with agency MRM Worldwide as part of the rum brand's multiagency "Calling all captains" campaign. MRM Worldwide created a customizable voicemail tool, which allows consumers to set up Captain Morgan-branded prank calls. From the Web site www.CallingAllCaptains.com, consumers can choose from three personas — the cute girl, the angry boyfriend or the unpaid bartender — to make the call.

Butterfinger brings back old slogan for social effort

Kevin McKeefery July 23, 2009

After an eight-year hiatus, Nestle's Butterfinger brand is reintroducing the "Nobody better lay a finger on my Butterfinger" tagline through an online user-generated video contest.

Pourfect Dublin by Dialogue Ireland

July 22, 2009

In an effort to jumpstart tourism in a tough economy, Dublin Tourism tapped Dialogue Ireland to create a campaign that celebrates the 250th birthday of iconic Irish beer brand Guinness.

Heineken taps Euro RSCG as AOR

Lauren Bell July 17, 2009

Euro RSCG will start work as the English-language AOR for Heineken on August 1. The agency will be managing strategy and creative for the Heineken brand franchise.

Qdoba adds mobile to loyalty efforts with rewards program

Lauren Bell July 13, 2009

A group of 26 Qdoba stores, all owned by Aztec Partners LLC, is expanding its customer loyalty program into the mobile realm with Qdoba Mobile Rewards. The Mexican food chain teamed with mobile loyalty company Tetherball to create the on-the-go program.

Hardee's uses mobile for name contest

Dianna Dilworth July 13, 2009

Hardee's has joined restaurants such as Pizza Hut, Taco Bell, McDonald's and Cold Stone Creamery with a new mobile marketing campaign designed to reach young adults.

Gevalia to extend engagement push with new site

Lauren Bell July 09, 2009

Gevalia Kaffe will push forward with a lengthy branding and loyalty effort when it launches a revamped Web site and social media efforts in August. The mail order coffee company is introducing its new site — designed by its online agency RazorFish — in August. As part of an effort to improve customer interactions and engagement, the new site will allow customers to design their own coffee delivery programs.