The food packaging company uses hyper-personalized direct mail to drive a 53% conversion rate.
Fast food restaurants often market the dining experience as much as the food itself. Take Taco Bell, for example.
Wendy's' nutrition app allows users to customize meals based on desired caloric intake or by selecting items from its menu.
Taco Bell teamed up with Doritos to create "Doritos Locos Tacos," a new product featuring Doritos-flavored shells.
Smoothie King launched an initiative in January geared towards promoting better health and helping its customers stick to their New Year weight loss resolutions.
Striking a good work/life balance can be tough, which is why McDonald's Arabia enlisted Leo Burnett Dubai to spearhead "Family Time Forever." The campaign positions the chain as a family restaurant and aims to remind parents about the importance of spending quality time with their children.
Taco Bell teamed up with MTV Networks and mobile barcode developer Scanbuy to help customers "Feed The Beat" in the six weeks leading up to the channel's "Video Music Awards" show in August. Quick response (QR) codes printed on VMA-themed packaging, designed by Draftfcb, provided access to exclusive, sneak-peak music and video content on a mobile website.
PepsiCo CEO Indra Nooyi delivered the keynote at BlogHer 2011, a women's blogger conference, on August 6 in San Diego. I briefly spoke with Jamie Stein, director of digital initiatives for PepsiCo, about why the food and beverage company is making its third appearance at the annual event and why Pepsi is committed to digital, female-driven brand initiatives.
The Coca-Cola Co. has appointed Allison Lewis SVP of marketing for Coca-Cola North America. She will replace Beatriz Perez, who was named Coca-Cola's chief sustainability officer on July 1.
The amount of money spent at US merchant locations increased by 8.8% in June, compared with the prior year, according to First Data Corp.'s SpendTrend analysis for the month. The report measured credit, signature debit, PIN debit, EBT cards and checks spending.
Frozen dessert company Tasti D-Lite has selected Engage121 as its social CRM platform provider as the company expands globally.
TGI Friday's relaunched its "Give Me More Stripes" loyalty program on March 29. The revamped program allows consumers to create accounts via text message and on interactive touch screens at restaurants, in addition to already-established online electronic forms and in-store paper applications.
Heineken USA has named Lesya Lysyj CMO, effective February 28. She will be responsible for developing long-term marketing strategies for the Heineken USA beer portfolio and overseeing all marketing and social media initiatives.
CKE Restaurants launched a GPS-enabled loyalty program on December 28 that rewards consumers for checking in at its Carl's Jr. and Hardee's locations.
Chris Newcomb, owner of Newk's Express Cafe, a 30-store Southern restaurant chain that focuses on upscale quick-serve dining, knows that in the food business "people can throw a lot of marketing dollars at a lot of places."
UFood Restaurant Group, a franchisor and operator of healthy alternative food service restaurants, has hired PR and events marketing firm The Castle Group as its first marketing agency. The firm will help UFood launch its first social media initiatives and grow its businesses in the US military community.
ESPN take the Masters on the road; Fox Soccer promotes World Cup with gaming; Captain Morgan turns 375-ish
More and more marketers are seizing the opportunity to integrate online and offline tactics in order to reach today's always-connected consumers and cater to their specific preferences.
A Texas hamburger restaurant chain texts its way to a 214% ROI
Two watchdog groups urged the Federal Trade Commission (FTC) to investage the alcohol industry's online marketing tactics and the impact on underage consumers.
Tracy Marks, PR specialist for Garden Fresh Restaurants, talks about the company's St. Patrick's Day blog contest to drive traffic and Twitter followers to its Sweet Tomatoes and Souplantation brands
There is something about the phrase "new and improved" that doesn't feel genuine. It gets about 170 million results on Google. Instead, level with people. That is what Domino's delivers with its new "Pizza Turnaround" ad campaign, and the message is on target.
Direct mail campaign from travel company Backroads, Lego's search effort with iCrossing, Qdoba uses mobile to drive loyalty
Pizza delivery dynamo Domino's has adjusted and evolved its CRM and list strategy for both direct mail and e-mail to address customers' preferences and their dynamic lifestyles.
Whole Foods Market has launched its first Facebook application to promote its "This is my year to..." campaign, which launched December 28. The goal of the effort is to give back to three national non-profit food organizations during 2010.
Bob Evans Restaurants and Food Products has named Brunner its advertising agency of record. The multimillion dollar account was won following a competitive review. The incumbent agency was Chicago Creative Partnership.
Hoping to add a little joy to consumers' lives during the recession, Jamba Juice debuted the "Fall feel good moments" campaign on October 5. The integrated initiative ties to the brand's core message of "making people feel good" by giving them vouchers for various services, including coupons for products, tickets for subway rides and an umbrella for a rainy day.
DMNews speaks with Skip Weldon, VP of marketing at Friendly's, about the restaurant's kid-friendly interactive campaign
Food and beverage marketers add immediacy, relevance and personalization to spur consumer adoption of loyalty programs.
901 Silver Tequila is asking consumers to brainstorm marketing or advertising campaigns, promotions, taglines and viral videos promoting the brand as part of its 901at901on901 contest. The effort, aided by St. Louis-based agency White Space, uses a video call to action that was launched at 9:01pm on September 1, to engage consumers with the brand.
Company of the week
Marketry can connect you with the right audience, using effective channels and deliver measureable success. Whether your plan includes online media, offline direct marketing or an integrated combination - we can help.
A growing number of marketers are making digital marketing a top-shelf priority.
Think of telemarketing as a long-term activity, built on a solid database marketing approach, and you'll reap its greatest rewards.
Sales attribution is imperative for a company and its growth.