Focus USA releases 'Looking for Love' file

Focus USA released the “Looking for Love” list to the market on June 16. The file contains contact information for singles who are members of online dating communities and actively pursuing ways to connect with other people. They have subscribed to an online dating site.

Focus USA recommends marketers reach these consumers with self-improvement, diet and weight loss, travel, entertainment and magazine subscription offers.

The source of the data is online registrations. The average age of the file's membership is 35, with an average income of $37,000. Sixty percent of the file is male.

The e-mail file has a universe of 2,050,414 and costs $95/M, while the postal file has a universe of 1,798,325 and costs $85/M.