Focus USA Begins E-Mail Initiative

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Data solutions provider Focus USA yesterday announced its e-mail marketing initiative, eBase, which will provide opt-in e-mail files, e-mail buyers at postal address and e-mail appending services to its clients.


"EBase establishes an innovative way to reach the same highly targeted and responsive prospects via e-mail, postal mail and telemarketing," said Lori Collins, manager of business development at Focus USA, Hackensack, NJ. "Our clients need multiple prospect touch points that utilize highly targeted lists with large enough universes for rollout potential."


Focus USA is able to provide its e-mail services through partnerships with Web sites that opt members in to receive third-party solicitations.


Some selects available on Focus USA's over 14 million opt-in e-mail addresses include presence of children, age, income, occupation, new bankcards, ethnicity and buying propensity.


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