Focus USA Begins E-Mail Initiative

Share this article:
Data solutions provider Focus USA yesterday announced its e-mail marketing initiative, eBase, which will provide opt-in e-mail files, e-mail buyers at postal address and e-mail appending services to its clients.


"EBase establishes an innovative way to reach the same highly targeted and responsive prospects via e-mail, postal mail and telemarketing," said Lori Collins, manager of business development at Focus USA, Hackensack, NJ. "Our clients need multiple prospect touch points that utilize highly targeted lists with large enough universes for rollout potential."


Focus USA is able to provide its e-mail services through partnerships with Web sites that opt members in to receive third-party solicitations.


Some selects available on Focus USA's over 14 million opt-in e-mail addresses include presence of children, age, income, occupation, new bankcards, ethnicity and buying propensity.


Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

SAP Ramps Up Canadian Cloud Investment

SAP Ramps Up Canadian Cloud Investment

It's one of 16 new data centers the software company will open this year to meet a 39% increase in demand for cloud services.

Top 5 Spending and Investment Insights from Marketers

Top 5 Spending and Investment Insights from Marketers

Confidence in data-driven marketing led marketers to set high Q1 2014 goals.

MeritDirect Introduces Predictive Marketing Suite

MeritDirect Introduces Predictive Marketing Suite

New solutions include next logical product and customer lookalike modeling. The long-time direct marketing player announces it will open a San Jose office in September.