Flycell Enters U.S. Wireless Infotainment Market

Share this article:
Italian mobile messaging firm Acotel Group launched its U.S. consumer brand Flycell yesterday.


The New York-based subsidiary will deliver personalized infotainment -- customized information and entertainment -- directly to cell-phone and wireless-device users nationwide. Flycell users will be able to choose to receive various wireless services including news, community newsletters, custom ringtones, games and personalized greeting cards.


Media companies will be able to target Flycell users, honing in on specific communities and lifestyles.


Flycell (www.flycell.com) is carrier agnostic. All major wireless carriers can offer its messaging services to cell-phone and wireless-device users.


Acotel, founded in 1992, serves more than 35 million end users through customers like IBM, Orange, Radio Hit Channel, Tiscali, Vodafone and Telecom Italia Mobile. It enabled nearly 500 million paid text and multimedia messages last year.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Target Better With Facebook, Sandberg Tells Marketers

Target Better With Facebook, Sandberg Tells Marketers

In earnings call, the COO claims Facebook is 44% more accurate than the industry average at targeting and promises increasing investment in ad tech.

Day One on the DMA2014 Show Floor

Day One on the DMA2014 Show Floor

Sprouting from the Direct Marketing Association convention today were retargeting refinements, rules for breach behavior, and, yes, some darn fine Brussels sprouts.

Customer Identity in the Digital Age

Customer Identity in the Digital Age

Industry experts explore the value in a person's cyber identity for marketers.