Flycell Enters U.S. Wireless Infotainment Market

Share this article:
Italian mobile messaging firm Acotel Group launched its U.S. consumer brand Flycell yesterday.


The New York-based subsidiary will deliver personalized infotainment -- customized information and entertainment -- directly to cell-phone and wireless-device users nationwide. Flycell users will be able to choose to receive various wireless services including news, community newsletters, custom ringtones, games and personalized greeting cards.


Media companies will be able to target Flycell users, honing in on specific communities and lifestyles.


Flycell (www.flycell.com) is carrier agnostic. All major wireless carriers can offer its messaging services to cell-phone and wireless-device users.


Acotel, founded in 1992, serves more than 35 million end users through customers like IBM, Orange, Radio Hit Channel, Tiscali, Vodafone and Telecom Italia Mobile. It enabled nearly 500 million paid text and multimedia messages last year.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Epsilon Rebrands as End-to-End Marketing Solution

Epsilon Rebrands as End-to-End Marketing Solution

The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.

Top 20 Percent Is Twice as Good at Converting as the Rest

Top 20 Percent Is Twice as Good at ...

There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.