Flycast Valet Sites to Link With UBid
Engage, which provides online marketing services, said the agreement will allow participating Flycast sites to offer direct access to uBid's auction marketplace.
Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.
It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.
CEO Ed Heffernan says the acquisition "bulks up" the digital marketing power of Alliance and its Epsilon and Loyalty One units.