Flycast Valet Sites to Link With UBid
Engage, which provides online marketing services, said the agreement will allow participating Flycast sites to offer direct access to uBid's auction marketplace.
E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.
At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.
While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.