Flycast Announces E-Mail Plans

Share this article:
New York-Internet ad network Flycast Communications Corp., San Francisco, yesterday announced it has formed an e-mail division dubbed Flycast eDispatch and is set to begin offering e-mail services to marketers sometime before the end of the year.


The Flycast E-mail Network-the first phase of a planned four-pronged approach-will enable marketers to advertise on e-mail publications similarly to the way Flycast delivers banners across its network of some 1,000 sites, the company claims.


"We're going to roll out a system that scales to thousands of publishers," said Larry Braitman, newly appointed executive vice president of eDispatch. He declined to give details on the number or types of e-mail publications the Flycast E-mail Network will represent.


Sometime in the first and second quarters of 2000, Braitman said, Flycast will unveil three more initiatives: Flycast Permission Marketing, Email Marketing Management Services and Flycast Customer Relationship Management Solutions.


Under Flycast Permission Marketing, the company says it will help current Flycast Network sites gather e-mail names.


Under Email Management services, Flycast plans to sell e-mail list management and development tools through local Yellow Pages sales forces to small business owners. "We see small publishers and merchants as an under-served market in terms of e-mail," said Braitman.


Through Flycast Customer Relationship Management Solutions, the company is aiming to get involved in outbound e-mail marketing. Negotiations are on with unnamed vendors, Braitman said.

This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions