May 2013 Issue

Battle of the Brands

Breakfast at Tiffany's or the Red Carpet With Harry Winston?

Diary of a CMO

Subscribe
Archive

Subscribe

Archive	Login \| Register

Relevancy Becomes More Relevant to Emailers

Three Digital Lessons From the USGA

40 Under 40: 2013 Call For Entries Now Open!

Direct Line Blog

Dianna Dilworth

May 04, 2009

Flowers deals for Mom are blooming

Florists are taking advantage of the upcoming Mother's Day holiday by offering good deals for cash strapped consumers. 1-800-Flowers is offering flower boquets that start at $19.99 and is offering a buy a dozen get one free deal on roses. ProFlowers.com is also offering $19.99 arrangements. And both companies are offering coupons for 10-15% off to e-mail members. This is a great way to reach consumers shopping at the last minute and convert customers.