FloNetwork to Provide E-Mail Programs for Go2Net Web Sites
FloNetwork Inc. yesterday agreed to provide its permission-based e-mail and other customer retention, marketing and loyalty programs for deployment on several Go2Net Web sites.The sites include Silicon Investor, Go2Net Personal, HyperMart Network, Dogpile, MetaCrawler and PlaySite.
FloNetwork, formerly Media Synergy, also will develop and manage a profile-based subscription center that will enable Go2Net customers to sign up for newsletters and other offers based on their interests.
Go2Net plans to cross-market its sites through permission-based e-mail programs.
