FloNetwork Offers XML-Based E-Messaging Platform

Share this article:
FloNetwork Inc., a provider of e-mail messaging technology and services, is releasing what it calls the industry's first e-messaging services platform built around the extensible markup language.


The new platform is intended for "sophisticated" marketers and not for casual or first-time users, according to the Toronto-based company. The platform uses XML to automate a marketer's ability to connect customer information from a variety of databases into a personalized, event-triggered e-mail campaign.


XML is a computer language like HTML that Web browsers can read. It is intended for use with highly structured data such as spreadsheets, address books and financial transactions. XML is essentially a set of rules for designing text formats that can easily be generated and read by a computer.


FloNetwork said its clients are using the XML platform to automatically update and add subscribers from a variety of sources to permission-based mailing lists.


They also are sending personalized messages to recipients selected on the basis of rules. It also allows clients to integrate e-mail messaging into all aspects of their web sites.


This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions