FloNetwork Offers XML-Based E-Messaging Platform

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FloNetwork Inc., a provider of e-mail messaging technology and services, is releasing what it calls the industry's first e-messaging services platform built around the extensible markup language.


The new platform is intended for "sophisticated" marketers and not for casual or first-time users, according to the Toronto-based company. The platform uses XML to automate a marketer's ability to connect customer information from a variety of databases into a personalized, event-triggered e-mail campaign.


XML is a computer language like HTML that Web browsers can read. It is intended for use with highly structured data such as spreadsheets, address books and financial transactions. XML is essentially a set of rules for designing text formats that can easily be generated and read by a computer.


FloNetwork said its clients are using the XML platform to automatically update and add subscribers from a variety of sources to permission-based mailing lists.


They also are sending personalized messages to recipients selected on the basis of rules. It also allows clients to integrate e-mail messaging into all aspects of their web sites.


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