FloNetwork Offers XML-Based E-Messaging Platform

Share this article:
FloNetwork Inc., a provider of e-mail messaging technology and services, is releasing what it calls the industry's first e-messaging services platform built around the extensible markup language.


The new platform is intended for "sophisticated" marketers and not for casual or first-time users, according to the Toronto-based company. The platform uses XML to automate a marketer's ability to connect customer information from a variety of databases into a personalized, event-triggered e-mail campaign.


XML is a computer language like HTML that Web browsers can read. It is intended for use with highly structured data such as spreadsheets, address books and financial transactions. XML is essentially a set of rules for designing text formats that can easily be generated and read by a computer.


FloNetwork said its clients are using the XML platform to automatically update and add subscribers from a variety of sources to permission-based mailing lists.


They also are sending personalized messages to recipients selected on the basis of rules. It also allows clients to integrate e-mail messaging into all aspects of their web sites.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.