Direct Line Blog

Flight of the viral marketers

Share this article:
Turns out the duo behind HBO's Flight of the Conchords isn't quite as clueless about marketing themselves as their fictional counterparts let on.

The Conchords (New Zealand's fourth most popular folk comedy duo) have launched an online contest, asking fans to video themselves lipsynching the duo's "Hiphopopotamus vs. Rhymenoceros." Wannabe folk-gangster-rappers can then upload videos of their lipsynchs to the site, http://www.flightlipdub.com/. The winning "Fansterpieces" will air on HBO.

Buttons at the bottom of the contest page direct users to spread the word on Facebook, MySpace, YouTube, Digg, Delicious, Twitter and via e-mail.

Submissions end January 25, so stop reading this blog and go practice your Kiwi-accented rapping.
Share this article:
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

4 Elements of Modern Marketing

4 Elements of Modern Marketing

Marketers who want to stay relevant need to go back to these four basics.

This Summer Vacation, Drift Into the Polar Vortex

This Summer Vacation, Drift Into the Polar Vortex

The demon that brought you the killer winter is back, but this time around the vortex will be a builder of revenues, not snowdrifts.

When it Comes to Storytelling, Tyson Is No Chicken

When it Comes to Storytelling, Tyson Is No ...

The poultry processor launches a 360-degree campaign to generate awareness for a new product.