While questions remain about whether flash sales can be both a successful business model and an effective marketing strategy, investors seem optimistic.
As Americans gear up for the holiday travel rush, there's a chance the guy in the next seat didn't just book a cheap flight online — he may have booked a whole luxury getaway at a discount.
Retailers should only use flash-sales sites periodically because overuse can be detrimental when they unnecessarily discount products that aren't excess inventory, said Ben Fischman, chairman and CEO of Rue La La.
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