Flagstar Picks Quadstone
Quadstone, Boston, a customer analysis software provider, said yesterday that Flagstar Bank, Troy, MI, will use its Quadstone System to help understand customer needs and manage customer relationships.Flagstar Bank is a wholly owned subsidiary of Flagstar Bancorp Inc. Flagstar Bank operates 98 banking centers in Michigan and Indiana, 114 loan origination offices in 21 states and 14 correspondent loan offices nationwide.
Flagstar's business managers and analysts will use Quadstone System to make more informed decisions about marketing and risk management.
"It makes it possible to pull together large volumes of data from across the bank, analyze it and use it to develop highly targeted products and services," said Steve Brooks, senior vice president at Flagstar Bancorp.
