Flagstar Picks Quadstone

Share this article:
Quadstone, Boston, a customer analysis software provider, said yesterday that Flagstar Bank, Troy, MI, will use its Quadstone System to help understand customer needs and manage customer relationships.


Flagstar Bank is a wholly owned subsidiary of Flagstar Bancorp Inc. Flagstar Bank operates 98 banking centers in Michigan and Indiana, 114 loan origination offices in 21 states and 14 correspondent loan offices nationwide.


Flagstar's business managers and analysts will use Quadstone System to make more informed decisions about marketing and risk management.


"It makes it possible to pull together large volumes of data from across the bank, analyze it and use it to develop highly targeted products and services," said Steve Brooks, senior vice president at Flagstar Bancorp.


Share this article:
close

Next Article in Database Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

Making Data Breach Readiness a Priority

Making Data Breach Readiness a Priority

5 ways marketers can prepare for possible data breaches.

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.