Flagstar Picks Quadstone

Share this article:
Quadstone, Boston, a customer analysis software provider, said yesterday that Flagstar Bank, Troy, MI, will use its Quadstone System to help understand customer needs and manage customer relationships.


Flagstar Bank is a wholly owned subsidiary of Flagstar Bancorp Inc. Flagstar Bank operates 98 banking centers in Michigan and Indiana, 114 loan origination offices in 21 states and 14 correspondent loan offices nationwide.


Flagstar's business managers and analysts will use Quadstone System to make more informed decisions about marketing and risk management.


"It makes it possible to pull together large volumes of data from across the bank, analyze it and use it to develop highly targeted products and services," said Steve Brooks, senior vice president at Flagstar Bancorp.


Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their ...

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.

The (Marketer's) TV Guide

The (Marketer's) TV Guide

Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.

Acxiom Mobilizes and Socializes SMBs

Acxiom Mobilizes and Socializes SMBs

MyAcxiomPartner.com enables simple campaigns for social and mobile channels.