Five mobile marketing musts...

Share this article:
...according to from Steve Siegel, VP at Hip Cricket Mobile at the PMA Digital Summit.
1. Integrate mobile through all your other media
2. Build an opt-in database for remarketing
3. Seize the moment! Provide consumers with interaction and immediate gratification
4. Use tactical events and promotions, but think strategically
5. Measure your results

This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions