Five Minutes With

Five Minutes With: Richard Lawson on Avoiding Holiday Marketing Pitfalls

Five Minutes With: Richard Lawson on Avoiding Holiday Marketing Pitfalls

By

Richard Lawson of Manatt, Phelps & Phillips LLP on marketing during holiday season, and avoiding false or misleading advertising.

Five Minutes With: For Business, Social Must be Useful says Steve Hamrick

Five Minutes With: For Business, Social Must be Useful says Steve Hamrick

By

Steve Hamrick of SAP Jam talks about the business uses of social collaboration

Five Minutes With: Embrace the Disruption, says Mike Marcellin

Five Minutes With: Embrace the Disruption, says Mike Marcellin

By

Mike Marcellin of Juniper Networks discusses the challenges and benefits of digital transformation

Five Minutes With: Benefit from Predictive Now, says Darian Shirazi

Five Minutes With: Benefit from Predictive Now, says Darian Shirazi

By

Darian Shirazi of Radius sees predictive marketing as a rapidly emerging space

Five Minutes With: Smart Software is Not Enough, says Brendan Morrissey

Five Minutes With: Smart Software is Not Enough, says Brendan Morrissey

By

Brendan Morrissey of Netsertive talks about challenges and opportunities in local digital marketing

Five Minutes With: Udayan Bose on Cracking Mobile Search

Five Minutes With: Udayan Bose on Cracking Mobile Search

By

Udayan Bose of SEM solutions provider NetElixir on challenges and opportunities in the search marketing space

Five Minutes With: Chris Golec says ABM Means Changing How You Think

Five Minutes With: Chris Golec says ABM Means Changing How You Think

By

Chris Golec of Demandbase explains the challenges of educating B2B marketers to understand and properly implement ABM

Five Minutes With: Telling a Story Takes Time, Says Chris Wright

Five Minutes With: Telling a Story Takes Time, Says Chris Wright

By

Chris Wright of Fifty Five and Five, the digital and content marketing agency for Microsoft Partners, talks about telling stories; and warns that marketing automation tools may not be magic bullets

Five Minutes With: Mobile VR Ads will Move Industry Forward, says Arun Pattabhiraman

Five Minutes With: Mobile VR Ads will Move Industry Forward, says Arun Pattabhiraman

By

Arun Pattabhiraman of InMobi talks about mobile VR opportunities, retaining lifetime value customers, and the continuing challenges of attribution

Five Minutes With: It All Comes Down to Mobile, says Jim Schinella

Five Minutes With: It All Comes Down to Mobile, says Jim Schinella

By

Jim Schinella of mobile ad tech company Fyber on the challenge of staying at the forefront of mobile monetization

Five Minutes With: Matt Wellschlager, VP of Marketing of Ceros

Five Minutes With: Matt Wellschlager, VP of Marketing of Ceros

By

Creativity is seriously under-resourced (and undervalued) in a lot of marketing departments, he says.

Five Minutes With: Meaningful Relationships, not Meaningless Messages, says Berkley Bowen

Five Minutes With: Meaningful Relationships, not Meaningless Messages, says Berkley Bowen

By

Berkley Bowen, CEO of Cue Connect, talks about the importance of social sharing and 'wishlists' for online retail marketing, and avoiding multitudes of meaningless messages

Five Minutes With: Most LinkedIn Advertisers now use Programmatic, says Russell Glass

Five Minutes With: Most LinkedIn Advertisers now use Programmatic, says Russell Glass

By

Russell Glass answers questions about LinkedIn's leap into programmatic

Five Minutes With: Growth is Not a Straight Line, says Albert Luk

Five Minutes With: Growth is Not a Straight Line, says Albert Luk

By

Albert Luk, general counsel at Jumbleberry, sees scaling to cope with real-time data as a major challenge for clients

Five Minutes With: Small Businesses Need Better Tools, says Tim Hayden

Five Minutes With: Small Businesses Need Better Tools, says Tim Hayden

By

Tim Hayden of Zignal Labs shares his marketing tech outlook

Five Minutes With: Shine Co-founders Talk Mindfulness, Bots

Five Minutes With: Shine Co-founders Talk Mindfulness, Bots

By

Daily affirmations through mobile messaging

Five Minutes With: John Coombs, CEO of Rover

Five Minutes With: John Coombs, CEO of Rover

By

John Coombs of Toronto-based beacon platform Rover takes the temperature of location marketing

Five Minutes With: Andy MacMillan, CEO of Act-On Software

Five Minutes With: Andy MacMillan, CEO of Act-On Software

By

Using a variety of marketing techniques is important

Five Minutes With: Meredith Fineman, CEO of Finepoint

Five Minutes With: Meredith Fineman, CEO of Finepoint

By

Meredith talks about the challenges and opportunities in the PR tech landscape

Five Minutes With: Jodie Sangster, GlobalDMA Chair, ADMA CEO

Five Minutes With: Jodie Sangster, GlobalDMA Chair, ADMA CEO

By

Find out what Jody Sangster sees as the digital marketing challenges and opportunities of the next twelve months

Five Minutes With: Adam Rossow, partner at iModerate

Five Minutes With: Adam Rossow, partner at iModerate

By

Adam Rossow at iModerate looks at current and future challenges

Five Minutes With: Susan Frech, CEO, Social Media Link

Five Minutes With: Susan Frech, CEO, Social Media Link

By

Instagram, loyalty, and CRM

Five Minutes With: Matt Seeley, Experian Marketing Services Group president

Five Minutes With: Matt Seeley, Experian Marketing Services Group president

By

Experian's Group President, North America, discusses challenges and expectations for 2015

Five Minutes With: Mark Cooper, Offerpop cofounder

Five Minutes With: Mark Cooper, Offerpop cofounder

By

1-to-1 marketing, big data, and business goals

Five Minutes With: Mehdi Daoudi, CEO and co-founder, Catchpoint Systems

Five Minutes With: Mehdi Daoudi, CEO and co-founder, Catchpoint Systems

By

On International expansion, late-night outages, and ad tracking

Five Minutes With: Peyman Nilforoush, CEO and co-founder of inPowered

Five Minutes With: Peyman Nilforoush, CEO and co-founder of inPowered

By

On clickbait, ROI, and Snapchat

Five Minutes With Atri Chatterjee, CMO of Act-On Software

Five Minutes With Atri Chatterjee, CMO of Act-On Software

Act-On's top marketer gives us his insights on marketing automation in 2015.

Five minutes with: Spredfast CMO Jim Rudden

Five minutes with: Spredfast CMO Jim Rudden

By

The top marketer at Spredfast discusses trends and challenges for social media in 2015

Bitly partners with social marketing platforms to provide data on shared links

Bitly partners with social marketing platforms to provide data on shared links

By

Bitly launches Certified Partner Program.

Social media content curator Offerpop raises $15M in Series C funding

Social media content curator Offerpop raises $15M in Series C funding

By

Salesforce among the group of investors.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above