Five Minutes With
Mike Marcellin of Juniper Networks discusses the challenges and benefits of digital transformation
Darian Shirazi of Radius sees predictive marketing as a rapidly emerging space
Brendan Morrissey of Netsertive talks about challenges and opportunities in local digital marketing
Udayan Bose of SEM solutions provider NetElixir on challenges and opportunities in the search marketing space
Chris Golec of Demandbase explains the challenges of educating B2B marketers to understand and properly implement ABM
Chris Wright of Fifty Five and Five, the digital and content marketing agency for Microsoft Partners, talks about telling stories; and warns that marketing automation tools may not be magic bullets
Arun Pattabhiraman of InMobi talks about mobile VR opportunities, retaining lifetime value customers, and the continuing challenges of attribution
Jim Schinella of mobile ad tech company Fyber on the challenge of staying at the forefront of mobile monetization
Creativity is seriously under-resourced (and undervalued) in a lot of marketing departments, he says.
Berkley Bowen, CEO of Cue Connect, talks about the importance of social sharing and 'wishlists' for online retail marketing, and avoiding multitudes of meaningless messages
Russell Glass answers questions about LinkedIn's leap into programmatic
Albert Luk, general counsel at Jumbleberry, sees scaling to cope with real-time data as a major challenge for clients
Tim Hayden of Zignal Labs shares his marketing tech outlook
Daily affirmations through mobile messaging
John Coombs of Toronto-based beacon platform Rover takes the temperature of location marketing
Using a variety of marketing techniques is important
Meredith talks about the challenges and opportunities in the PR tech landscape
Find out what Jody Sangster sees as the digital marketing challenges and opportunities of the next twelve months
Adam Rossow at iModerate looks at current and future challenges
Instagram, loyalty, and CRM
Experian's Group President, North America, discusses challenges and expectations for 2015
1-to-1 marketing, big data, and business goals
On International expansion, late-night outages, and ad tracking
On clickbait, ROI, and Snapchat
Act-On's top marketer gives us his insights on marketing automation in 2015.
The top marketer at Spredfast discusses trends and challenges for social media in 2015
Bitly launches Certified Partner Program.
Salesforce among the group of investors.
The new tech bromance.
Salesforce CEO predicts tremendous growth for the Marketing Cloud.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.