Five Minutes With

Five Minutes With: Embrace the Disruption, says Mike Marcellin

Five Minutes With: Embrace the Disruption, says Mike Marcellin

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Mike Marcellin of Juniper Networks discusses the challenges and benefits of digital transformation

Five Minutes With: Benefit from Predictive Now, says Darian Shirazi

Five Minutes With: Benefit from Predictive Now, says Darian Shirazi

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Darian Shirazi of Radius sees predictive marketing as a rapidly emerging space

Five Minutes With: Smart Software is Not Enough, says Brendan Morrissey

Five Minutes With: Smart Software is Not Enough, says Brendan Morrissey

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Brendan Morrissey of Netsertive talks about challenges and opportunities in local digital marketing

Five Minutes With: Udayan Bose on Cracking Mobile Search

Five Minutes With: Udayan Bose on Cracking Mobile Search

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Udayan Bose of SEM solutions provider NetElixir on challenges and opportunities in the search marketing space

Five Minutes With: Chris Golec says ABM Means Changing How You Think

Five Minutes With: Chris Golec says ABM Means Changing How You Think

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Chris Golec of Demandbase explains the challenges of educating B2B marketers to understand and properly implement ABM

Five Minutes With: Telling a Story Takes Time, Says Chris Wright

Five Minutes With: Telling a Story Takes Time, Says Chris Wright

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Chris Wright of Fifty Five and Five, the digital and content marketing agency for Microsoft Partners, talks about telling stories; and warns that marketing automation tools may not be magic bullets

Five Minutes With: Mobile VR Ads will Move Industry Forward, says Arun Pattabhiraman

Five Minutes With: Mobile VR Ads will Move Industry Forward, says Arun Pattabhiraman

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Arun Pattabhiraman of InMobi talks about mobile VR opportunities, retaining lifetime value customers, and the continuing challenges of attribution

Five Minutes With: It All Comes Down to Mobile, says Jim Schinella

Five Minutes With: It All Comes Down to Mobile, says Jim Schinella

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Jim Schinella of mobile ad tech company Fyber on the challenge of staying at the forefront of mobile monetization

Five Minutes With: Matt Wellschlager, VP of Marketing of Ceros

Five Minutes With: Matt Wellschlager, VP of Marketing of Ceros

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Creativity is seriously under-resourced (and undervalued) in a lot of marketing departments, he says.

Five Minutes With: Meaningful Relationships, not Meaningless Messages, says Berkley Bowen

Five Minutes With: Meaningful Relationships, not Meaningless Messages, says Berkley Bowen

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Berkley Bowen, CEO of Cue Connect, talks about the importance of social sharing and 'wishlists' for online retail marketing, and avoiding multitudes of meaningless messages

Five Minutes With: Most LinkedIn Advertisers now use Programmatic, says Russell Glass

Five Minutes With: Most LinkedIn Advertisers now use Programmatic, says Russell Glass

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Russell Glass answers questions about LinkedIn's leap into programmatic

Five Minutes With: Growth is Not a Straight Line, says Albert Luk

Five Minutes With: Growth is Not a Straight Line, says Albert Luk

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Albert Luk, general counsel at Jumbleberry, sees scaling to cope with real-time data as a major challenge for clients

Five Minutes With: Small Businesses Need Better Tools, says Tim Hayden

Five Minutes With: Small Businesses Need Better Tools, says Tim Hayden

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Tim Hayden of Zignal Labs shares his marketing tech outlook

Five Minutes With: Shine Co-founders Talk Mindfulness, Bots

Five Minutes With: Shine Co-founders Talk Mindfulness, Bots

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Daily affirmations through mobile messaging

Five Minutes With: John Coombs, CEO of Rover

Five Minutes With: John Coombs, CEO of Rover

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John Coombs of Toronto-based beacon platform Rover takes the temperature of location marketing

Five Minutes With: Andy MacMillan, CEO of Act-On Software

Five Minutes With: Andy MacMillan, CEO of Act-On Software

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Using a variety of marketing techniques is important

Five Minutes With: Meredith Fineman, CEO of Finepoint

Five Minutes With: Meredith Fineman, CEO of Finepoint

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Meredith talks about the challenges and opportunities in the PR tech landscape

Five Minutes With: Jodie Sangster, GlobalDMA Chair, ADMA CEO

Five Minutes With: Jodie Sangster, GlobalDMA Chair, ADMA CEO

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Find out what Jody Sangster sees as the digital marketing challenges and opportunities of the next twelve months

Five Minutes With: Adam Rossow, partner at iModerate

Five Minutes With: Adam Rossow, partner at iModerate

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Adam Rossow at iModerate looks at current and future challenges

Five Minutes With: Susan Frech, CEO, Social Media Link

Five Minutes With: Susan Frech, CEO, Social Media Link

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Instagram, loyalty, and CRM

Five Minutes With: Matt Seeley, Experian Marketing Services Group president

Five Minutes With: Matt Seeley, Experian Marketing Services Group president

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Experian's Group President, North America, discusses challenges and expectations for 2015

Five Minutes With: Mark Cooper, Offerpop cofounder

Five Minutes With: Mark Cooper, Offerpop cofounder

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1-to-1 marketing, big data, and business goals

Five Minutes With: Mehdi Daoudi, CEO and co-founder, Catchpoint Systems

Five Minutes With: Mehdi Daoudi, CEO and co-founder, Catchpoint Systems

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On International expansion, late-night outages, and ad tracking

Five Minutes With: Peyman Nilforoush, CEO and co-founder of inPowered

Five Minutes With: Peyman Nilforoush, CEO and co-founder of inPowered

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On clickbait, ROI, and Snapchat

Five Minutes With Atri Chatterjee, CMO of Act-On Software

Five Minutes With Atri Chatterjee, CMO of Act-On Software

Act-On's top marketer gives us his insights on marketing automation in 2015.

Five minutes with: Spredfast CMO Jim Rudden

Five minutes with: Spredfast CMO Jim Rudden

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The top marketer at Spredfast discusses trends and challenges for social media in 2015

Bitly partners with social marketing platforms to provide data on shared links

Bitly partners with social marketing platforms to provide data on shared links

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Bitly launches Certified Partner Program.

Social media content curator Offerpop raises $15M in Series C funding

Social media content curator Offerpop raises $15M in Series C funding

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Salesforce among the group of investors.

Benioff says Marketing Cloud will account for $1bn of Salesforce's revenue "imminently"

Benioff says Marketing Cloud will account for $1bn of Salesforce's revenue "imminently"

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Salesforce CEO predicts tremendous growth for the Marketing Cloud.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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