FitzGerald Wins iQVC and Other Accounts
FitzGerald Communications Inc. boosted its portfolio of Internet-related clients by adding iQVC, Circles and Classroom Connect.IQVC, the most prestigious of the three wins, named FitzGerald as its first PR agency after handling that responsibility inhouse. Located at www.iqvc.com, the company is the e-commerce division of QVC, a home-shopping TV network that last year posted revenue of $2.9 billion.
For Circles, FitzGerald replaced a freelancer. Based in Boston, Circles (www.circles.com) builds programs using gifts and incentives to engender customer and employee loyalty.
Both iQVC and Circles will be serviced out of FitzGerald's Cambridge, MA, headquarters.
Classroom Connect (www.classroom.com) is an online marketer that develops Web-based curriculum products and professional development programs for K-12 education. The account was previously handled by Fleishman-Hillard, San Francisco. FitzGerald's San Francisco office now works on the brand.
Founded six years ago, FitzGerald last year reported $13.4 million in fees. The independent agency boasts 68 clients, all of them in the technology sector, and is slated to record fees of $20 million, according to a recent report in PR Week.
