First-time Buyer Program

Three-step email program reaps high response rates

Three-step email program reaps high response rates

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Founded in 1999, Magazines.com, a magazine subscription service, sells more than 2,000 publications. The company has used email to communicate with customers for nearly a decade, but most of those email communications were "general broadcast," says Nikki Getman, email marketing director at Magazines.com.

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