FirstLook Campaign Attracts College Students

FirstLook.com Monday said its Rewards program, launched in March, has drawn more than 250,000 memberships of mostly college students. The company offers free previews of music, videos, movies and entertainment-based products like DVD players and CD holders.


Since launching last fall, FirstLook.com, Los Angeles, has signed agreements with record labels and movie companies, as well as e-tailers. Justine Lassoff, vice-president of marketing, said those clients get links at www.firstlook.com, and were looking to create awareness for their new artists and products.
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