Firstlogic, Siebel Systems Integrate Marketing Data Tools

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Firstlogic Inc., La Crosse, WI, has integrated its i.d.Centric data quality tools into Siebel Systems Inc.'s data processing applications for designing electronic business marketing campaigns.


The integration allows Siebel customers to maintain the integrity of operational data both during manual online data entry and through batch processing, according to Firstlogic. Siebel customers also can ensure accurate lead distribution by consolidating redundant and eliminating incorrect records in their sales databases.

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