Firstlogic, Siebel Systems Integrate Marketing Data Tools

Share this article:
Firstlogic Inc., La Crosse, WI, has integrated its i.d.Centric data quality tools into Siebel Systems Inc.'s data processing applications for designing electronic business marketing campaigns.


The integration allows Siebel customers to maintain the integrity of operational data both during manual online data entry and through batch processing, according to Firstlogic. Siebel customers also can ensure accurate lead distribution by consolidating redundant and eliminating incorrect records in their sales databases.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Acxiom Mobilizes and Socializes SMBs

Acxiom Mobilizes and Socializes SMBs

MyAcxiomPartner.com enables simple campaigns for social and mobile channels.

Data Builds Trust for Nonprofits Through Accountability

Data Builds Trust for Nonprofits Through Accountability

Transparency doesn't just apply to for-profit organizations; fundraisers need to be held accountable, too.

Teradata Puts Stock in Marketers

Teradata Puts Stock in Marketers

A new enhancement in its Demand Chain Management helps retailers max sales with the correct inventory.