Firstlogic, Siebel Systems Integrate Marketing Data Tools

Share this article:
Firstlogic Inc., La Crosse, WI, has integrated its i.d.Centric data quality tools into Siebel Systems Inc.'s data processing applications for designing electronic business marketing campaigns.


The integration allows Siebel customers to maintain the integrity of operational data both during manual online data entry and through batch processing, according to Firstlogic. Siebel customers also can ensure accurate lead distribution by consolidating redundant and eliminating incorrect records in their sales databases.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Top 5 Spending and Investment Insights from Marketers

Top 5 Spending and Investment Insights from Marketers

Confidence in data-driven marketing led marketers to set high Q1 2014 goals.

MeritDirect Introduces Predictive Marketing Suite

MeritDirect Introduces Predictive Marketing Suite

New solutions include next logical product and customer lookalike modeling. The long-time direct marketing player announces it will open a San Jose office in September.

App of the Week: Refresh

App of the Week: Refresh

Cool or creepy? Refresh provides data that aims to help marketers and salespeople spark relevant in-person customer conversations.