Firstlogic, Qsent Team on Telephone Data Appending

Share this article:
Firstlogic Inc., an information quality and mail automation solutions company, is expected to announce today that it will partner with directory information services provider Qsent to deliver a telephone directory update solution that appends phone numbers to client address information.


The new data append solution from Firstlogic, La Crosse, WI, will use Qsent's iQ411 directory information services to offer the most current and reliable telephone listings available in real-time and batch configurations.


"With customer contact data decay rates at 5 percent per month, enterprises intending to maintain or improve personalization must find a way not only to append, but also to update their customers' contact information," said Doug Laney, vice president of the META Group, an information technology consulting business. "Moreover, the need for real-time or near real-time validation to help thwart fraud demands instant access to accurate directory listings."


Qsent's proprietary data enhancement and quality assurance processes manage an average of 500,000 updates to phone listings daily. The iQ411 service contains more than 140 million residential, business and government listings, using local telephone companies. The updates are put through sophisticated data loading and cleansing processing.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.