First World Conference on Direct Mail Scheduled for Aug. 24 in Beijing

Share this article:
About 1,000 delegates are expected to attend the first World Conference on Direct Mail, which will take place Aug. 24 during the Universal Postal Union's 22nd World Congress in Beijing.


The conference -- which is the first private-industry conference supported by the UPU -- is being organized by the 40-member Direct Mail Advisory Board.


The conference will include speakers Thomas E. Levy, director general of the UPU; Lester Wunderman, chairman emeritus and senior advisor to Wunderman Cato Johnson; and H. Robert Wientzen, president/CEO of the Direct Marketing Association.


The DMAB also will be distributing a prototype CD-ROM at the Conference called "The Worldwide Guide to Direct Mail/Marketing," which will include complete economic, direct mail and postal information on five countries -- Brazil, China, Poland, Finland and the United States. A CD-ROM with information on all 189 countries and territories within the UPU will be available in early 2000.


Issues to be discussed include terminal dues structures for international postal unions for the next five years, whether private couriers will be included in the UPU, and the impact of electronic media on the posts.
Share this article:
close

Next Article in Direct Mail

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Direct Mail

Melissa Goes to Canada

Melissa Goes to Canada

Melissa Data adds Canadian change of address processing to its cloud-based NCOA service.

Delivered: University of Chicago Mailers

Delivered: University of Chicago Mailers

What's in our mailbox this month: University of Chicago mailers. See which ones make the grade—and which ones, not so much.

Ricoh Strikes a Blow for Multichannel on a Small Scale

Ricoh Strikes a Blow for Multichannel on a ...

The company introduces a creative service to help print shops augment direct mail with email and pURL landing pages.