First Union, Tessera Form Data Warehouse

Share this article:
First Union Corp., Charlotte, NC, and Tessera Enterprise Systems, Wakefield, MA, have joined forces with IBM, Informix and SAS to create a customer-focused data warehouse geared toward the financial industry.


According to the companies, the warehouse will allow for quick access to data and reduce the amount of time spent on modeling and analysis.


It will offer a relationship-level analysis of customer data, correlating customer needs and product and delivery preferences, and then predict future buying trends.


First Union's Knowledge-Based Marketing Group and Customer Direct Access Division will offer modeling services. The Knowledge-Based Marketing Group will also provide profitability analysis of product development, new delivery channels and acquisition planning.
Share this article:
close

Next Article in Database Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

Making Data Breach Readiness a Priority

Making Data Breach Readiness a Priority

5 ways marketers can prepare for possible data breaches.

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.