First Union Selects MITI For Prospecting Database

Share this article:
Bank holding company First Union Corp., Charlotte, selected Marketing Information & Technology Inc. to develop a customer-acquisition database solution for three of First Union's subsidiaries, MITI said yesterday.


First Union Equity Direct, The Money Store and First Union Consumer Bank are using MITI's Acquire suite of services to manage a database of prospects to help them better target their customer-acquisition efforts. MITI is maintaining the database from its Andover, MA, headquarters.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

DataMentors

DataMentors

DataMentors is a full-service provider of data-as-a-service, data management, business intelligence, and campaign ...