First Security Bancorp picks Metavante

Share this article:

First Security Bancorp has chosen Metavante's marketing automation suite to drive customer communications.

With $2 billion in assets, First Security, Searcy, AR, also employs Bankway software, a Metavante bank processing solution.

Milwaukee-based Metavante is the financial technology subsidiary of Marshall & Ilsley Corp.

A Bankway client since 1985, First Security is the first Bankway client to use Metavante's NuEdge automation suite to integrate, consolidate and segment its customer files for targeted marketing communications.

With NuEdge, First Security can more effectively target, cross sell and expand its customer relationships. NuEdge brings together critical customer, household and account information from the Bankway platform to provide the basis for marketing actions and decisions.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Acxiom East?

Acxiom East?

Ogilvy & Mather launches OgilvyAmp, a think tank for data-driven marketers headed by expatriates from Little Rock's best-known data company.

Epicor to Acquire Analytics Provider QuantiSense

Epicor to Acquire Analytics Provider QuantiSense

Retail solutions provider seeks to up its data analytics game for large and midsized retailers.

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data ...

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.