First Data Solutions Releases Synergistic Merge/Purge

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Information management and services provider, First Data Solutions, Chicago, announced the immediate availability of its new product Synergistic Merge/Purge. The product will provide catalog marketers with a single source for integrated business-to-business, business-to-consumer and consumer-to-consumer merge/purge.


According to First Data, the system helps catalog marketers identify synergies between consumer and business address records to help improve the targetability of their direct mail efforts. Features include: Integrated system for consumer and businesses; flexibility and customization; superior identification of business addresses; improved business address hygiene; detailed summary reports; linkage capabilities identifying multiple employees within a site; and business demographics.


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