First Data Solutions Enhances Databases
In addition, FDS clients now can access public records, including bankruptcy and tax lien information, through its online count and ordering system, PC DONE.
Retail solutions provider seeks to up its data analytics game for large and midsized retailers.
Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.
Ensighten's purchase of the analytics company is about giving ultimate ownership of data to marketers, says CEO Josh Manion.