Firms Launch Geography-Based Search Engine

Share this article:
Vicinity Corp., Palo Alto, CA, and Northern Light, Cambridge, MA, Monday said they were introducing the first geographically enabled Web search capability that would give consumers the ability to find virtually anything by location on the Web -- from bike races to singles events to restaurant listings.


The two firms said they will provide the service via Northern Light's search engine, using Vicinity's GeoSearch technology.


Through the addition of the GeoSearch technology, consumers can include location information in a search request and receive a listing of Web pages that are sorted by geographic relevance.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.