Firms Announce Database Analysis for Airlines

Share this article:
Market research and data analysis firm Ruf Strategic Solutions said yesterday that it will create a customer database solution with Airline Automation Inc. sourced from airline reservations systems.


The solution, AirPower Direct, combines an air carrier's passenger reservation data with demographic, mail-order and proprietary Ruf lifestyle information.


According to Ruf Strategic Solutions, Olathe, KS, fewer than 20 percent of passengers belong to frequent-flier programs, making it difficult for carriers to establish contact with them, Ruf said.


AirPower Direct is a suite of products designed to facilitate an airline's customer relationship management and direct marketing strategies.


This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions