Firm Offers Keyword Suggestion

Share this article:
Hitwise, a competitive intelligence firm, introduced a technology last week that suggests keywords for marketers to use in search campaigns.


Hitwise, New York, said it developed its Keyword Intelligence product for small businesses, letting them generate lists of keywords that have been proven to drive traffic to Web sites in specific industries.


The technology is based on actual Internet use of more than 20 million users across 80 search engines, including Google, Yahoo and MSN.


Keyword Intelligence also features market-specific terms for users in the United States, United Kingdom, Australia, New Zealand and Singapore.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Ecstatic Over Programmatic

Ecstatic Over Programmatic

Ads purchased programmatically will double this year to $10 billion, and then again to $20 billion in 2016, a new study forecasts.

Atlas Hugged

Atlas Hugged

Facebook's reworking of Microsoft's old ad platform provides marketers with cross-device tracking capabilities and metrics. Will Atlas lift the social network to Googalian heights?

Online Display Spending to Grow $18 Billion in Next Five Years

Online Display Spending to Grow $18 Billion in ...

That's a compound annual growth rate of 13.7%. Offline advertising, meanwhile, will limp along at about 1% a year over the same period, according to Forrester.