Firm Adds Behavioral Targeting E-mail

Share this article:

JangoMail, an e-mail software firm in Dayton, OH, added "Behavioral Targeting," which allows e-mail senders to segment lists based on recipients' past behavior.

Senders can segment lists based on whether or not recipients opened an e-mail, clicked on links, forwarded an e-mail, visited the marketer's Web site or made a purchase on a Web site.

JangoMail added the service because more e-mail marketers are adopting personalization and segmentation practices and moving away from "batch blasting" e-mails to their entire list, according to Ajay Goel, president of JangoMail.

Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Generating Loyalty for Brands and Retailers in an Omnichannel World

Generating Loyalty for Brands and Retailers in an ...

Harnessing personas, loyalty programs, and new technologies can help marketers better connect with customers.

News Byte: Salesforce Forms Unit to Focus on Verticals

News Byte: Salesforce Forms Unit to Focus on ...

The industries business unit, led by ex-White House CIO Vivek Kundra, will serve six industry groupings.

Columbia U. Puts the "Do" in "Donation"

Columbia U. Puts the "Do" in "Donation"

Columbia University raises nearly $7 million in donations in just 24 hours with a combination of social media, live events, and gamification.