Firm Adds Behavioral Targeting E-mail

Share this article:

JangoMail, an e-mail software firm in Dayton, OH, added "Behavioral Targeting," which allows e-mail senders to segment lists based on recipients' past behavior.

Senders can segment lists based on whether or not recipients opened an e-mail, clicked on links, forwarded an e-mail, visited the marketer's Web site or made a purchase on a Web site.

JangoMail added the service because more e-mail marketers are adopting personalization and segmentation practices and moving away from "batch blasting" e-mails to their entire list, according to Ajay Goel, president of JangoMail.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Pet World's Multichannel Marketing Is a Whole Other Animal

Pet World's Multichannel Marketing Is a Whole Other ...

The family owned pet store redesigns its website to bring the in-store experience online.

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.