Firestone Starts Tire Safety Campaign
The site at www.tiresafety.com sends motorists monthly e-mail reminders to check their tires, as well as offering practical safety tips.
Bridgestone Firestone North American Tire LLC, Nashville, TN, also teamed with racer Mario Andretti to launch a new driver safety education campaign. A three-year, $15 million budget is earmarked for television and print ads where Andretti touts the need for proper tire inflation and maintenance, plus monthly checkups.
Laughlin/Constable Inc., Chicago and Milwaukee, is handling the campaign.